Fractional CMO Services
Strategic Impact, Fractional Commitment
Unleashing Potential through Strategic Marketing Excellence
At Fractional CMO Services, we specialize in propelling businesses forward by addressing the critical gaps that hinder growth. Recognizing that organizations may encounter roadblocks without clear solutions, our seasoned Fractional CMOs step in as your external eyes and ears. We provide an accurate picture of your reality, decipher the fundamentals, and reconstruct your actions through meticulous marketing strategies.
Why Hire a Fractional CMO?
Many startups as well as established small to mid sized businesses hire a social media marketer or an SEO specialist and then wonder why is it not driving brand awareness or creating demand. Hiring for tactics or tactical marketing only results in mediocre performance.
A fractional or part time CMO will work with you closely to build a robust marketing strategy that delivers results consistently and ensures your brand is recognized amongst your target audience thus generating demand for your products or services.
What Sets Us Apart
When a full-time Chief Marketing Officer is not a necessity but expertise is, a Fractional CMO is the solution. Our adept professionals lead tailored marketing teams, producing optimal outcomes for businesses of varying sizes and maturities. Avoid the delays associated with traditional CMO hires and benefit from immediate, fully invested, and results-driven expertise.
We bring unparalleled expertise to transform your marketing landscape. Partner with us to navigate challenges, seize opportunities, and achieve sustained growth.
Access to Expertise: Tap into high-level marketing proficiency without the commitment of a full-time hire.
Tailored Services: Customize your marketing support to focus on specific areas crucial to your business, whether it’s brand strategy, demand generation, or social media.
Fresh Perspectives: Gain valuable insights, identify improvement areas, and explore new opportunities through the lens of our experienced Fractional CMOs.
Partner with us to navigate challenges, seize opportunities, and achieve sustained growth.
In essence, our Fractional CMOs become integral leaders in your company, reporting to the C-suite and overseeing marketing execution. They leverage their industry experience to expand your business and customer base, implementing strategies like account-based management with your existing resources.
While a traditional CMO’s salary can be substantial, a Fractional CMO offers cost-effective alternatives. With rates as low as $200 per hour, businesses can access focused expertise without compromising quality.
How we work with your team.
Where rubber meets the road
90% of your business growth is determined by your brand’s awareness. Our fractional CMOs deliver this using the following 4 step framework:
- Engage: Fractional CMOs will have in-depth discussions with your CXOs, broader leadership, clients and sales teams to understand your business priorities and challenges.
- Insights: Fractional CMOs will uncover buying behavior of your prospects using research tools and specialized firms focusing on B2B buyers.
- Marketing Strategy: The part time CMO will build a solid marketing plan that will ensure creating brand awareness and generate demand for your products or services.
- Marketing Programs Execution – The fractional CMO will provide hands on guidance to your marketing team to execute on the campaigns or herself roll up her sleeves and do the work.
How a Fractional CMO Delivers in Comparison to other Marketing Services Providers
| In-House Marketing Team |
In-House Marketing Director |
Marketing Agencies |
Marketing Consultant |
Fractional CMO |
|
|---|---|---|---|---|---|
| Compensation (Salary, Benefits) |
✔️ | ✔️ (High - USD 150-250K) | |||
| Board/Leadership Alignment | ✔️ | ||||
| Marketing Strategy (Aligned to business goals) |
✔️ | Sometimes | ✔️ | ||
| Executive Business Experience |
✔️ | ||||
| Tactical Marketing Campaigns (Eg. Facebook ads) |
✔️ | ✔️ | ✔️ | ||
| Marketing Process Improvement |
✔️ | ||||
| Marketing Governance | ✔️ | ✔️ | |||
| Marketing Operations | ✔️ | ✔️ | ✔️ | ✔️ |
