Fractional CMO Services for B2B Companies

Unleashing Potential through Strategic Marketing Excellence

As your Fractional CMO, we bring full-strength strategy, leadership, and execution—without the full-time cost. Focus on building your vision, while we drive the marketing that gets you there.

Strategic Marketing Leadership—
On Demand

We specialize in propelling businesses forward by addressing the critical gaps that hinder growth. Recognizing that organizations may encounter roadblocks without clear solutions, our seasoned Fractional CMOs step in as your external eyes and ears.

We provide an accurate picture of your reality, decipher the fundamentals, and reconstruct your actions through meticulous marketing strategies.

Why Hire a Fractional CMO?

Many startups as well as established small to mid sized businesses hire a social media marketer or an SEO specialist and then wonder why is it not driving brand awareness or creating demand. Hiring for tactics or tactical marketing only results in mediocre performance.

A fractional or part time CMO will work with you closely to build a robust marketing strategy that delivers results consistently and ensures your brand is recognized amongst your target audience thus generating demand for your products or services.

When a full-time Chief Marketing Officer is not a necessity but expertise is, a Fractional CMO is the solution. Our adept professionals lead tailored marketing teams, producing optimal outcomes for businesses of varying sizes and maturities. Avoid the delays associated with traditional CMO hires and benefit from immediate, fully invested, and results-driven expertise.

What Sets Us Apart

We bring unparalleled expertise to transform your marketing landscape. Partner with us to navigate challenges, seize opportunities, and achieve sustained growth.

Access to Expertise

Tap into high-level marketing proficiency without the commitment of a full-time hire.

Tailored Services

Customize your marketing support to focus on specific areas crucial to your business, whether it’s brand strategy, demand generation, or social media.

Fresh Perspectives

Gain valuable insights, identify improvement areas, and explore new opportunities through the lens of our experienced Fractional CMOs.

Where rubber meets the road

How we work with your team.

90% of your business growth is determined by your brand’s awareness. Our fractional CMOs deliver this using the following 4 step framework:

Engage

Fractional CMOs will have in-depth discussions with your CXOs, broader leadership, clients and sales teams to understand your business priorities and challenges.

Insights

Fractional CMOs will uncover buying behavior of your prospects using research tools and specialized firms focusing on B2B buyers.

Marketing Strategy

The part time CMO will build a solid marketing plan that will ensure creating brand awareness and generate demand for your products or services.

Marketing Programs Execution

The fractional CMO will provide hands on guidance to your marketing team to execute on the campaigns or herself roll up her sleeves and do the work.

Partner with us to navigate challenges, seize opportunities, and achieve sustained growth.

In essence, our Fractional CMOs become integral leaders in your company, reporting to the C-suite and overseeing marketing execution. They leverage their industry experience to expand your business and customer base, implementing strategies like account-based management with your existing resources.

While a traditional CMO’s salary can be substantial, a Fractional CMO offers cost-effective alternatives. With rates as low as $200 per hour, businesses can access focused expertise without compromising quality.

How a Fractional CMO Delivers in Comparison to other Marketing Services Providers

	In House Marketing Director	Marketing Consultant
Compensation (Salary, Benefits)	(High – USD 150-250k)
Board/Leadership Alignment
Marketing Strategy (Aligned to business goals)		Sometimes
Executive Business Experience
Tactical Marketing Campaigns Oriented (ex. Facebook Ads)
Marketing Process Improvement
Marketing Governance
Marketing Operations

Engagement Options

Choose the marketing support that fits your needs—on-demand advice or ongoing hands-on guidance. Need something custom? Let’s chat, and I’ll make it work for you

Adhoc (On Demand)

Works best for ad hoc or immediate support for key challenges or building the marketing function

Advisory (Fractional CMO)

Works best for firms requiring on going support

Custom CMO Services

Works best when you have specific needs for a specific time period

“Virtual CMO Services turned our tech game around! Their Fractional CMOs dove deep into our industry, crafting a strategy that resonated with our audience. From redefining our brand to executing targeted campaigns, they brought innovation and expertise to every aspect. Our market presence has never been stronger!”

Jammie White

Tech Innovator

“When our messaging needed clarity and our industrial products faced a complex market, we turned to Virtual CMO Services. Their team’s in-depth understanding of our manufacturing landscape resulted in a messaging overhaul that simplified our products. The impact was immediate – heightened awareness and expanded reach.”

Michael Johnson

Manufacturing Maven

“Virtual CMO Services revolutionized our healthcare experience. Their’ experts applied proven marketing strategies, seamlessly navigating life sciences complexities. Elevating brand recognition and delivering tangible results, they’re your trusted strategic partner in healthcare marketing.”

Julie Kyle

Healthcare Pioneer

Start Your Marketing Transformation

Get a battle tested senior marketing leader at a cost you can afford, and grow your business